{"id":13390,"date":"2024-02-14T13:30:52","date_gmt":"2024-02-14T13:30:52","guid":{"rendered":"https:\/\/www.gzjyws.com\/?p=13390"},"modified":"2024-06-27T11:41:43","modified_gmt":"2024-06-27T11:41:43","slug":"how-retailers-leverage-scalable-it-infrastructure-for-growth-global-presence","status":"publish","type":"post","link":"https:\/\/www.gzjyws.com\/zh-hant\/how-retailers-leverage-scalable-it-infrastructure-for-growth-global-presence\/","title":{"rendered":"How Retailers Leverage Scalable IT Infrastructure for Growth, Global Presence"},"content":{"rendered":"<p class=\"p3\"><span class=\"s1\" style=\"font-style:italic\">By Vishal Kapil, Chief Information Officer, GMG<\/span><\/p>\n<p><\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nIn the fast-paced world of retail, the ability to scale IT assets &#038; platforms is becoming increasingly crucial.<br \/>\nScalability isn&#8217;t just a matter of expanding technical capabilities; it&#8217;s about ensuring that the entire value<br \/>\nchain is equipped to handle growth seamlessly.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nTo set the context, consider an e-commerce fashion website. The performance of such a platform is integral<br \/>\nto its success, as it needs to handle millions of page views while maintaining user-friendliness and user<br \/>\nexperience. This involves addressing core business processes and underlying technology architecture to<br \/>\nwork seamlessly without failing, as this is crucial for conversion.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nGlobal retailers like GMG, who are rapidly expanding, will have multiple technology platforms to think<br \/>\nabout when handling core and complementary capabilities. The scope is larger and requires scalable tech<br \/>\ncapabilities that involve understanding both the volumetric considerations of the current market, customer<br \/>\nexpectations and ensuring the adaptability of core infrastructure. This includes assessing how easily a<br \/>\ncompany can integrate or build another system while entering new markets or introducing new products.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nIn such cases, adapting to local laws and tax regulations, ensuring consumer protection, and data privacy is<br \/>\nessential. The payoff for retailers is evident in increased consumer acquisition, revenue uplift, and<br \/>\nefficiency gains in terms of cost and time.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nWe have experienced firsthand how critical an adaptable infrastructure is. GMG recently acquired aswaaq<br \/>\nand regional operations of some of Groupe Casino brands. Both had prominent retail chains operating in<br \/>\nthe UAE, and my team managed to integrate them seamlessly into its existing portfolio. Moreover, GMG&#8217;s<br \/>\nAsian operations are expanding at an incredible rate, and by leveraging scalable infrastructure, the company<br \/>\nhas maintained operational efficiency, customer satisfaction, and brand identity across a growing network<br \/>\nof stores in diverse markets.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nScalability also lends itself to the cyclical nature of retail. In the UAE, sales spike around the Dubai<br \/>\nShopping Festival (DSF), Ramadan, Eid and National Day holidays. A scalable infrastructure should be<br \/>\nable to handle these periodic spikes with no impact on operations while dialing down in slower months to<br \/>\noptimize the use of tech infrastructure. The resulting efficiency gains foster a more agile and competitive<br \/>\nretail landscape. RFID (Radio Frequency Identification) helps supply chains inventory accuracy, contactless payments, relevant promotions, and near real-time inventory visibility, enhance the overall shopping experience, ensuring it is frictionless and satisfying.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nScalable technology platforms are emerging as a foundational pillar in the digital transformation of retail.<br \/>\nThis transformation occurs through customer and employee-facing use cases, driven by the increasing trend<br \/>\nof connected commerce in businesses. While improving internal processes is critical, an effective digital<br \/>\ntransformation strategy involves key customer use cases that have clear success KPIs on performance and<br \/>\nrevolve around continuous improvements, creating broad ecosystems with relevant suppliers, the right<br \/>\nselection of technology &#038; its partners, and other stakeholders. Such a comprehensive DX model supports<br \/>\nthe seamless onboarding of B2B partners, managing pre-sales, sales, and post-sales transactions seamlessly.<\/span><\/p>\n<p class=\"p3\">\n<span class=\"s1\" style=\"text-decoration:underline\">Adapting AI for Efficiency<\/span><br \/>\n<span class=\"s2\">Retail is among the sectors that benefit immensely from the AI revolution, thanks to the mass of structured<br \/>\nand unstructured data collected in daily operations. Point-of-sale data, inventory data, CRM data, customer<br \/>\nreviews, social media posts, and more are being leveraged for various purposes in retail, such as customer<br \/>\nanalytics, inventory management, offers, and price optimization.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nChatbots have been part of the customers&#8217; experience for the past decade; the latest advances in AI are<br \/>\nsupercharging these agents. We know that customers prefer self-help customer service as it gives them<br \/>\nmore control, convenience, and satisfaction while reducing wait times and allowing them to find answers<br \/>\nanytime. Retailers leveraging AI are delivering an elevated customer experience at lower costs while in<br \/>\nretail building scale.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nConsolidating technologies and personnel enables accessible communication and collaboration among IT<br \/>\nstaff, enhancing productivity, innovation, and engagement. Additionally, integrated IT platforms that<br \/>\ncentrally store and organize information, data, files, and other assets allow easy access to key functions and<br \/>\ntools. In GMG&#8217;s case, investment in a digital capability hub in India allows us to tap into a large pool of<br \/>\ntalent and expertise in digital technologies, such as artificial intelligence, cloud computing, and data<br \/>\nanalytics, which can help us enhance our operations and customer experience. This strategic move further<br \/>\nenhances our competitive edge, scalability, and global presence.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nThere&#8217;s, however, a caveat in any digital transformation journey. As retailers expand and embrace digital<br \/>\ntransformation, ensuring data privacy becomes paramount. Safeguarding consumer trust through robust<br \/>\ndata protection measures is not only a legal requirement but also a key component of maintaining a positive<br \/>\nbrand image. Retailers who earn customers&#8217; trust for protecting and safeguarding their data from<br \/>\ncybercriminals are rewarded with loyal, lifelong customers.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><br \/>\nThe ultimate goal of technology in retail is to elevate the customer experience by leveraging innovative<br \/>\ntools and solutions to enhance various aspects of the shopping journey in a competitive market. Through<br \/>\nthese technological advancements, retailers aim to create an environment where customers enjoy a<br \/>\nconvenient, engaging shopping experience, leading to lasting customer relationships, brand loyalty, and<br \/>\nbusiness growth in a highly competitive market. In conclusion, the ability to adapt, innovate, and leverage<br \/>\ntechnology builds retailers\u2019 competitive edge for sustained success in an ever-evolving market &#038; customer<br \/>\nbehaviour.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Vishal Kapil, Chief Information Officer, GMG In the fast-paced world of retail, the ability to scale IT assets &#038; platforms is becoming increasingly crucial. Scalability isn&#8217;t just a matter of expanding technical capabilities; it&#8217;s about ensuring that the entire value chain is equipped to handle growth seamlessly. To set the context, consider an e-commerce&hellip; <a class=\"more-link\" href=\"https:\/\/www.gzjyws.com\/zh-hant\/how-retailers-leverage-scalable-it-infrastructure-for-growth-global-presence\/\">Continue reading <span class=\"screen-reader-text\">How Retailers Leverage Scalable IT Infrastructure for Growth, Global Presence<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":13392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[79,81,83,334],"class_list":["post-13390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-articles","tag-retail","tag-growth","tag-innovation","tag-phygital","entry"],"yoast_head":"\n<title>How Retailers Leverage Scalable IT Infrastructure for Growth, Global Presence - GMG<\/title>\n<meta name=\"description\" content=\"By Vishal Kapil, Chief Information Officer, GMG In the fast-paced world of retail, the ability to scale IT assets &amp; platforms is becoming increasingly\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gzjyws.com\/zh-hant\/how-retailers-leverage-scalable-it-infrastructure-for-growth-global-presence\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Retailers Leverage Scalable IT Infrastructure for Growth, Global Presence - 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