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Unpacking Leadership, Market Trends, and Teamwork in Sports Retail with Imad El Ghazal

March 27, 2025

In the latest episode of People & Purpose by GMG, we sit down with Imad El Ghazal, Senior Vice President of Geographies & Marketplace – Sports at GMG, to explore leadership, market trends, and the power of teams in the dynamic world of sports retail. With 27 years in the industry—starting from his early days as a basketball player to now leading GMG’s sports division—Imad shares invaluable insights on consumer-centric leadership, digital transformation, and the evolving landscape of sports culture.

He emphasizes the importance of “consumer obsession over competitor obsession”, long-term strategic vision, and continuous evolution—key pillars that have driven GMG’s growth. We also delve into how digital innovation is reshaping retail, the rise of wellness-conscious consumers, and the increasing popularity of sports in the Middle East.

Imad highlights the role of strong, motivated teams in driving success, sharing how GMG’s Nike store at Dubai Mall became the #1 Nike store globally through a culture of excellence and motivation. Tune in for a compelling discussion on how leadership, adaptability, and team empowerment are shaping the future of sports retail.

To listen to the podcast, please click on the following link:  https://creators.spotify.com/pod/show/gmgvoice/episodes/Unpacking-leadership-insights–market-trends–and-the-power-of-teams-in-sports-retail-e30kjl2