- GMG showcases regional scale and distribution leadership, accelerating access to global health and beauty brands across retail and wholesale channels
- GMG introduces Medex as the first over-the-counter (OTC) brand within Supercare’s portfolio, expanding access to preventive healthcare solutions
Dubai, United Arab Emirates – February 09, 2026: GMG, a global well-being and retail conglomerate, unveils its growing Health & Beauty portfolio at World Health Expo (WHE) 2026, taking place from 9 to 12 February at the Dubai Exhibition Centre. The company is expanding its Health & Beauty portfolio across the region, enabling global brands and consumers to access preventive wellness solutions through its retail, wholesale, and distribution network.
With nearly five decades of heritage in pharmacy and healthcare retail, GMG’s Health & Beauty division has evolved into a comprehensive, integrated platform. This year, GMG highlights its expanded network and strengthened distribution capabilities, including exclusive partnerships with over 30 international health and beauty brands showcased at WHE, such as Renew Life, Bluebonnet, New Chapter, and Revive Collagen, further strengthening access to premium wellness solutions across the region, reinforcing GMG’s role as a regional access partner for global wellness brands.
A regional platform for global health and beauty brands, Supercare, has evolved beyond pharmacy retail into a preventative wellness ecosystem, aligning with growing consumer demand for proactive, personalised healthcare. Building on this evolution, GMG introduces Medex as the first over-the-counter (OTC) brand, expanding Supercare’s distribution portfolio to 112 brands and strengthening its role in everyday health management.
This expansion reflects GMG’s long-term ambition to support a shift from reactive treatment to proactive prevention by broadening access to trusted wellness solutions across the region.
“Health and well-being remain central to GMG’s purpose,” said Mohammad A. Baker, Deputy Chairman and CEO of GMG. “Our continued presence at World Health Expo reflects our focus on building long-term platforms that improve access to preventive healthcare, support global brand partners, and respond to how consumer engagement with health and wellness continues to evolve across the region.”
“At GMG, our focus has always been on building a scalable, impactful platform that empowers consumers to take control of their well-being,” said Marko Dakovic, President of Health & Beauty at GMG. “World Health Expo allows us to demonstrate how we are bringing preventive healthcare, global brand partnerships, and regional distribution strength together through a single, future-ready platform.”
GMG’s Health & Beauty portfolio currently includes over 100 stores across the UAE, with plans to further expand its preventive wellness offering into new categories and markets, as well as to open two new Supercare stores soon.
At World Health Expo, GMG’s dedicated booth will feature 32 brands, including flagship partners, and reflect the company’s experience-led approach to preventive wellness. It brings together personalisation, longevity-focused solutions, and services-led retail through multiple experiential zones, including a wellness bar, Dermedic skin analysis station, sensory hair fragrance zone, and more.
Visitors can experience GMG’s Health & Beauty offerings at booth S. 17, A.30 during World Health Expo 2026, from 9 to 12 February, at the Dubai Exhibition Centre.