Newsroom

20 Years of Géant: A Celebration of Belonging, Gratitude, and Everyday Moments

May 28, 2025
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With a diverse portfolio of home-grown food brands, retail stores, and distributed products under our Everyday Goods division, we proudly cater to the entire food consumption chain — from farm to fork. Our food retail journey has started over three years ago when we acquired the franchise rights of the French retail giant, Groupè Casino, and then continued with the acquisition of the UAE-based aswaaq supermarket chain.

Géant has been more than just a supermarket; it has been a welcoming destination where people feel at home. From day one, our mission has been to elevate the retail experience in the UAE by delivering international standards while staying true to the values of quality, convenience, and affordability, leading to our tagline, #HappyatGéant. As Geant has been present in the UAE for 20 years, we celebrate with heartfelt gratitude and thank every customer, partner, and community that has shared in our journey.

From one store to 28 across the UAE

What started as a bold vision has blossomed into a trusted retail name with 28 stores across the UAE. Over the years, Géant has grown not only in size but also in the strength of our customer relationships and the variety of our offerings. Whether you’re looking for the freshest produce, your favorite global brands, or daily essentials—all under one roof—we remain committed to being your one-stop destination.

“This 20-year milestone is more than an anniversary—it’s a celebration of the deep connection we’ve built with our customers. Through consistent messaging and meaningful engagement, Géant has become a brand people trust and feel at home with. We’re proud of the journey and excited to keep evolving alongside our community.”
Marcela Henao, Director – Integrated Marketing Communications

Evolving with you, for you

Géant’s identity has evolved alongside the changing needs of our shoppers. What hasn’t changed is our dedication to creating an exceptional and seamless shopping experience. We’ve listened, adapted, and innovated—whether it’s expanding our product range, introducing digital conveniences, or enhancing the in-store experience to make every visit feel familiar, easy, and personal.

Built on partnerships, grown with loyalty

A key part of our success lies in the long-standing partnerships we’ve built over the years with some of the most beloved global brands—Nestlé, Pepsi, Kellogg’s, L’Oréal, Nutella, Coca-Cola, Colgate, Mars, and many more. These collaborations ensure that we consistently bring the best products to our shelves. However, the greatest partnership of all is with you—our customers. Your loyalty, feedback, and everyday moments spent with us have shaped who we are today.

You have always felt at home with us

Under the anniversary theme “You Have Always Felt at Home with Us,” we seize this opportunity to say thank you. Thank you for including us in your weekly routines, celebrations, and daily lives. Our story is one of gratitude and progress—looking back with appreciation and forward with energy and ambition.

We’re not just marking 20 years; we’re celebrating 20 years of shared memories, community connections, and the promise to keep serving you better every day.

“This 20-year milestone is more than an anniversary—it’s a celebration of the deep connection we’ve built with our customers. Through consistent messaging and meaningful engagement, Géant has become a brand people trust and feel at home with. We’re proud of the journey and excited to keep evolving alongside our community.”
Marcela Henao, Director – Integrated Marketing Communications

Here’s to the next 20 years

As we look to the future, our commitment remains strong: to innovate, to elevate the shopping experience, and to continue being a brand you can trust and rely on. Here’s to more milestones, more memories, and more everyday moments made special—together.

Thank you for 20 incredible years!