Everyday goods

Delivering on our ‘farm to fork' vision

Food Manufacturing:

With home-grown food brands, food retail stores and distributed brands under the umbrella of Everyday Goods division, we are able to cover the entire food consumption chain from ‘farm to fork’. For over four decades, we have been a trusted partner within the food service and retail segment industry delivering high-quality, nutritious food products to our consumers. Today our manufacturing facilities cover six product lines: meat, seafood, Himalayan pink salt, herbs and spices, sausages and cold cuts, and butchery and marination, bringing brands, such as Farm Fresh, Chef’s Choice, Klassic, Sapora, Noor Al Islami, RUH, and Quality 1st Choice to the consumers.

Food Retail:

In addition, we are also a key player in the food retail segment with supermarket brands such as Géant, Franprix, Monoprix and monop that are part of the French retailing giant Groupe Casino, and to which we have exclusive rights to expand across most of the Middle East region. The recent acquisition of aswaaq, led to the addition of 22 supermarkets to our rapidly expanding retail network.

Food Distribution:

As a distributor, we have some of the most popular international and home-grown brands in our portfolio, making us a trusted partner of the food service industry and the retail segment in delivering quality, nutritious food items to our consumers.