In today’s FMCG landscape, success depends on more than just having the right products. It requires a deep understanding of consumers, strong execution, and the ability to adapt to changing market dynamics. In this episode of People & Purpose by GMG, Khaled Daouk, GM – National Sales, shares insights from the front lines of the food industry, drawing on his experience managing the growth and availability of both GMG’s own brands and its portfolio of distributed products.
The conversation explores evolving consumer expectations, the realities of sales leadership, and the strategies that drive sustainable growth in a competitive market. Khalid also reflects on what separates great salespeople from good ones, the importance of execution in FMCG, and the opportunities shaping the future of food retail. A timely discussion on sales, strategy, and navigating change in one of the world’s most dynamic industries