Divisions

Sports

With a diversified portfolio of leading sports and over 500 stores globally, inspiring and empowering active lifestyles is at the core of what we do.

Empowering active lifestyles

Our global portfolio features both home-grown concepts as well as international powerhouse brands such as Nike, Columbia, Jordan, The North Face, Timberland, Vans and more. By providing authentic, high-quality sports gear, we inspire and empower our community to live healthy and active lifestyles.

GMG Sports by the numbers:

4800⁺

Employees

90⁺

Brands

500⁺

Stores

JD Sports British retailer specializing in sportswear, footwear, and accessories. Offering products from top brands, focusing on athletic and streetwear fashion trends.

Nike Inspiring the world's athletes, Nike delivers innovative products, experiences and services.

The North Face For more than 50 years, The North Face® has made activewear and outdoor sports gear that exceeds your expectations.

Columbia A legacy of innovation in sportswear for the great outdoors

Timberland Timeless style - apparel, footwear and accessories, made for adventure

Jordan Basketball apparel and footwear inspired by Michael Jordan and grounded in the love of the game

Converse A classic American brand offering trend-led sneakers, apparel, accessories and lifestyle products

VANS Sports footwear grounded in creativity, self-expression and youth culture. Off the wall since 1966

GIANT Giant is the world’s leading brand of high-quality bicycles and cycling gear. Our purpose is to help all riders reach their full potential.

Sports Direct Sports Direct’s reputation as a leading British sports retailer is recognised by global brands, who trust it to deliver strong product visibility at scale through extensive retail reach and consistent execution.

New Era New Era is a global lifestyle brand rooted in over 100 years of authentic sports heritage, shaping culture on and off the field.

Retail and Distribution

Some of the world-renowned brands we retail and distribute

OWN CONCEPTS

Our current portfolio includes seven of our own concepts

Sun & Sand Sports Our most established home-grown multi- sports brand concept, with a diverse portfolio of sports, fitness and lifestyle brands.

Dropkick Home of the sneakerheads, trend-lovers and collectors craving the hottest drops. Dropkick is more than a store - it's a community. An identity. A lifestyle.

Basketbolista The UAE’s ballers bounce to Basketbolista for premium footwear, apparel and equipment to enable basketball lovers to take their game to the next level.

Nu Athlete Nu Athlete is a multi-sports brand concept, empowering the next generation young athletes to succeed.

Royal Sporting House The leading multi-sports retailer in Singapore, acquired by GMG in 2020, selling apparel, accessories, footwear and sports products from the world’s best brands.