- GMG unveils new product innovations, including Farm Fresh’s Matcha Nuggets and a confectionery brand, Joymates
- GMG becomes the exclusive regional partner for Rastelli Foods Group, bringing leading US protein brands to the Gulf
- GMG expands its existing portfolio through new distribution acquisitions, including Bakker’s and Oatful
- GMG’s food retail concepts boast over 60 stores, with new stores to open, furthering its expansion within the country
Dubai, United Arab Emirates – January 26 2026: GMG, a global well-being and retail conglomerate, showcases the strength, scale and connectivity of its fully integrated food ecosystem at Gulfood 2026, taking place at Dubai World Trade Centre. At the world’s largest annual F&B sourcing event, GMG brings its end-to-end “Farm to Fork” strategy to life, demonstrating how the company operates seamlessly across the entire food value chain, from product development and manufacturing to distribution, food service and retail at scale.
GMG’s participation reflects the maturity of its farm-to-fork strategy and the company’s evolution into a connected food platform with control, agility and reach across categories. By integrating manufacturing, brand building, distribution and retail under one ecosystem, GMG enables faster innovation, consistent quality, and efficient portfolio expansion, while strengthening its ability to serve consumers, partners, and the wider food sector.
At Gulfood 2026, GMG highlights innovation driven by its in-house development and manufacturing capabilities, debuting Farm Fresh’s Matcha Nuggets as a hero launch that reflects its strong product pipeline and focuses on health-conscious, scalable offerings. GMG also introduces Joymates, a new homegrown confectionery brand launching with chocolate bars and a clear roadmap for expansion into categories such as ice cream and gummies.
GMG continues to expand its network of international partners through a strategic regional partnership with Rastelli Foods Group (USA), a family-owned US protein specialist. The collaboration brings globally recognized brands, including TGI Fridays®, Butterball®, and the Rastelli brand, into GMG’s growing portfolio, supporting expansion across Gulf retail and foodservice channels. In parallel, GMG’s appointment as a Certified Angus Beef® exclusive retail distributor further strengthens its premium meat offering. Leveraging its integrated infrastructure, regulatory expertise, and deep understanding of regional markets, GMG will develop and scale this iconic protein portfolio across the Gulf, reinforcing its position as a trusted partner for leading global brands.
“At GMG, our Farm-to-Fork strategy is about building a connected ecosystem that allows us to innovate faster, scale smarter and serve consumers better,” said Mohammad A. Baker, Deputy Chairman and CEO of GMG. “With the region’s consumer goods market projected to reach as much as $650bn by 2030[1], we are meeting the demand by strengthening our capabilities across manufacturing, brand development, distribution and retail, while creating an integrated food platform that delivers choice, quality and convenience, while enabling long-term growth for our partners and the markets we serve.”
Alongside international brands, GMG strengthens its regional brand distribution, underscoring this as a core pillar of its integrated model. With more than four decades of experience across food service and retail, the company is expanding its portfolio through new distribution acquisitions, including Bakker’s (baked potato chips) and Oatful (oatmeal), further enhancing its reach across key food categories.
Through its Everyday Goods division, GMG covers the full food consumption journey, from manufacturing and brand development to distribution and direct consumer engagement. The division brings together a diverse portfolio of homegrown and international brands, including Farm Fresh, Chef’s Choice, Sapora, RUH, Al Serr, BEPERLY and Quality 1st Choice.
As a key player in food retail, GMG operates supermarket concepts including aswaaq, Monoprix and Géant, with more than 60 stores across the region. This retail footprint completes GMG’s Farm-to-Fork ecosystem, allowing the company to connect directly with consumers and respond quickly to changing preferences.
Visitors can experience GMG’s integrated food ecosystem, new product innovations and immersive retail concepts at Stands A7-2, A7-40 in Hall 7 at Dubai World Trade Centre during Gulfood 2026.